April Ray Morris

Co-Founder, Chief Operating Officer

April Ray Morris is the Co-Founder of The Blue Heart Foundation and wife of the late Tracy Morris, Founder and visionary leader of the organization. With a deep commitment to empowering underserved African American male youth, April has played a pivotal role in advancing the foundation’s mission.

In addition to her leadership at Blue Heart, April brings 29 years of experience in the finance industry, where she developed a sharp eye for strategy, sustainability, and long-term planning—skills that have helped shape Blue Heart’s operational strength and financial vision. She is also a seasoned entrepreneur with over a decade of experience in digital marketing, brand consulting, and web design. Her expertise in building impactful brands and creating strategic digital experiences has elevated Blue Heart’s visibility, voice, and ability to connect with the community in meaningful ways.

April firmly believes that Blue Heart exists to build Kings—well-rounded, emotionally healthy, strong, educated, confident, and successful young Black men. As a driving force behind key initiatives, and through her leadership and unwavering dedication, she continues to honor Tracy’s legacy by fostering impactful programs that equip young men with the tools they need to succeed and inspire lasting change in their communities.